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Title: Writing Articles for Promotion.
Copyright (c)2003 Amrit Hallan
Millions of web pages are lying unvisited just because proper effort is not put into promoting them. To be frank, getting a
web site developed is no big deal because your main job starts once you have a web site. People are not going to swarm in just
because you have uploaded your cool looking pages. There are millions of pages on the Net, and they all vie to attain top
positions on the search engines.
Before we go further, please keep in mind this article is not about increasing your online business; it's about increasing
traffic to your site. How your site performs once a visitor is there depends on how the site has been made and what you are
actually trying to promote.
Major search engines, including Google, give significant importance to the sort of content you have on your web site. So
every web-savvy webmaster looks for good content to publish -- content that's keywords-rich and relevant to your site.
Besides creating a content-rich site, most serious webmasters publish newsletters to get repeat visitors. If you have been on
the Net for more than a few months, then you must know what a newsletter is. To regularly publish these newsletters, they
regularly need good content to publish and they are always looking for it.
So how does one get such content without having to write everything? There are two ways of getting quality content for a
web site that aspires to get good, relevant hits: buying content and then publishing it, or, publishing free content by putting
the author's link where the content has been published, giving the author full credit. Publishing free content, if chosen
carefully can be profitable in both ways. The publisher gets good content, and the author gets a link back to her site with
her tag line. This way, ranking is improved for both the author and the publisher.
This is exactly where you can cash in. If you can write regular articles, and write good articles for that matter, there are
hundreds of online publishers eagerly waiting to publish them in exchange of putting your links on their sites.
But you have to remember that merely writing an article doesn't send visitors scurrying to your site. Many factors play their
part: how well the article has been written, what sorts of web sites and newsletters have published it, how catchy is your tag
line or resource box.
But how do you go about it? After all, unless you are a
disciplined writer, how can you write good articles regularly? Don't worry. Most of the articles are written for the purpose of
giving instructions (well, if you intend to write a book review, you gotta know a bit of writing). To get a feel of what sort of
articles you can write, go to Google and search for "articles on xyz" where xyz is the field of your interest. Every field has
various topics.
People also write articles in step-form. In this form you
straightaway start writing instructions like
1. Point one.
2. Point two.
3. Point three.
4. So on and so on
The title of the page should be able to indicate what these points mean. I personally don't prefer such style but it's good
for readers who are looking for the exact info with no extra words. It depends on how you want to write, and how well you
write. If you're not much of a writer, or you don't have enough time, then it's better to write in points.
Having to write regular articles does become a drag after some
time; especially when you're running out of ideas, but consider it as a part of your promotion effort which you need to put in,
in order to improve your site quality as well as your ranking. Once you get into the flow, article-writing actually begins to
come to you naturally.
About the Author:
=============================================================
Amrit Hallan is a copywriter and a writer. He writes content for
web sites, articles for various publications and he writes
search engine friendly, customized web page content. You can
check out his web site at http://www.amrithallan.com
. If you
want to read weekly, thought-provoking essays and articles with
a tinge of humor, you can subscribe to his column at
http://www.amrithallan.com/
column.
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